Obviously, most Wistia videos are not for entertainment, but for business or educational use. It has served over 500,000 companies globally using video on their websites for marketing, support, and sales, including Starbucks, Mailchimp, Accenture, MOZ, etc. YouTube owns a platform per se to keep users stay on its own site, but Wistia, a piece of video marketing software, is designed to drive traffic to its users' websites, improve conversions, and increase engagement. A player embedded in a webpage with a blue scrub bar, and more fluid than YouTube, remember? That is where Wistia hosts videos. What is the Wistia video? Actually, you have watched lots of Wistia videos without awareness of what it is.
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